the current share of the sports sponsorship accounted for half of the global share of more than sponsorship. Sporting goods companies sponsoring sports sports products not only meet the own characteristics, but also for sports products to a broader market and create the conditions and space. In addition, experiential marketing is the latest developed a soft marketing approach, wasting a lot of money compared to strong marketing, emotional investment in marketing has a small investment, the effect is good. Sports products can make use of large-scale sporting events to expand the emotional marketing, can also be emotional ended investment marketing by way of celebrity endorsements. For example, the Olympic and NBA star by signing endorsement contracts and invited them to come to China propaganda activities in the offseason, is a good feeling ended investment experience marketing. This way not only to their loyal customer to

bring a heart attack and spiritual experience, but it is possible to stimulate potential customers to buy their products. Emotional Marketing in the Information Age, but also has great destruction, the network reported that the emotion type of investment experience marketing functions and values will be further amplified. 2012 London Olympics around the corner, except for the Chinese delegation to build equipment award winner dragon suit, the ANTA will open a series of Olympic marketing strategy, in order to support the Chinese Olympic athletes in London even better. According to the reporter, ANTA will be June air jordan 3 29 for the Chinese sports delegation to build a new Olympic equipment, the equipment will provide a full life for the Chinese athletes set off

outside the service line. ANTA will launch a new Olympic commercials during the Olympics, invited a number of new and old players of great significance in the history of Chinese sports participation. These include: China's first Olympic gold medalist Xu Haifeng, diving queen Guo Jingjing, the Olympic table tennis champion Kong Linghui, Wang Hao and other sports stars. The Chinese dragon symbolizes the glory of the old and new sports heritage and prosperous. Anta is also the first time the United Nations IOC, the Chinese Olympic Committee's many partners, expand cross-border co-Olympic marketing. Then,   air jordan 6 during the Olympic Games, McDonald's, Procter & Gamble, Hilton and many other partners, the terminal will be able to see the dragon champion figure clothes